Vitalogix naturals

Vitalogix came to me to overhaul the packaging on their hydration mix, wanting something that meshed better with their brand and didn’t feel so similar to other powders on the market—without moving away from their cost-effective label. We drew inspiration from their logo and brought in custom flavor illustrations to create something with a real punch to it, that will stand out on shelves and unify the brand across physical, e-commerce and amazon touchpoints. I had a ton of fun pulling together all the different flavor palettes and illustrations.