Beauty for            more to see

For Tennessee Tourism's fall 2017 campaign, we saw an opportunity to not just let people know about the beauty of their fall colors, but make that beauty accessible to the thousands of people with colorblindness. Inspired by recent technology in glasses for colorblindness, we came up with the idea to install viewfinders inlaid with special lenses that allow colorblind people to see in a fuller spectrum of color and enjoy what they haven't been able to before.