South Dakota Social
For the last 3 years I’ve been a regular contributor to South Dakota’s social media content. Doing everything from animated gifs to tangible lettering to full campaigns, my illustration and hand lettering have been a regular part of South Dakota’s feed. Here are some of the highlights:
State of Create was a campaign focused around the inspiration that South Dakota can offer artists and creatives of all kinds. It has been our most successful social campaign by far, and has allowed us to bring big creative names like Pandr Design Co. and Andy J Miller of the Creative Pep talk Podcast to the state. I hand lettered the identity for the campaign, which was used across social media.
To Each their Road is a campaign about how South Dakota has something for everyone. I hand lettered the campaign logo, as well as individual wordmarks for each of the different types of South Dakota traveler. It was utilized in merch, videos, and static social posts.
Spot illustration of a boot for the Buffalo Roundup guide
Handmade spice lettering for a 4th of July spice giveaway